Privacy notice

Pretty Pooches is a trading name of Preson Limited, a company registered in England & Wales (company number 17477430), registered office 6 Riverside Court, Croft, Leicester, England, LE9 3HG. Preson Limited also operates Beatrice (heybeatrice.com), our sister platform for personal-care businesses, on the same core. We are registered with the UK Information Commissioner's Office (ICO) under registration number ZC256320. Questions about this notice or your data can go to our data-protection contact Lewis Preson, Director at privacy@prettypooches.app.

Pretty Pooches wears two hats. For the personal data of operators and their platform usage (your name, your business account, billing and how you use the product) we are the data controller. For the personal data of your customers (pet parents) and their pets that flows through your bookings, we are your data processor: the grooming business is the controller of that data and we process it only on your documented instructions, under our Data Processing Agreement. Your customers should also be shown the booking-site privacy notice (we ship a template you can edit).

When you sign up and run your business on Pretty Pooches we collect: your business name and details; your name, email address and phone number; login and authentication data (magic-link and refresh-token identifiers — never stored card numbers); the Stripe account identifier we use to route your payouts; your plan and billing history; push-notification tokens for the office app; and product usage, device, IP and diagnostic data needed to run, secure and support the service.

To run a booking on your behalf we process, on your instructions: the pet parent's name, email and phone; their postal address and geolocation / latitude-longitude (only for collect-and-return or mobile bookings, to plan travel); pet records (name, breed, size, coat, temperament, vaccination status, photos and care notes); booking history; marketing preferences; and reminder logs (email, SMS and — where enabled — WhatsApp sends and delivery receipts). We do not use this data for our own purposes and we do not market to your customers on our own behalf.Review requests and “due for a visit” reminders, where you use them, are marketing sent in your name. They rely on the soft opt-in in the Privacy and Electronic Communications Regulations (PECR): they go only to people who have booked with you, only about the kind of service they already had, every email carries an unsubscribe link, and anyone who has opted out, by that link or in their account, gets none of them on any channel. They are never sent by text message.

All card data is collected and stored by Stripe, a PCI-DSS Level 1 service provider. Pretty Pooches never sees or stores card numbers. We collect customer payments and deposits as your commercial agent: Stripe takes each payment on our platform account and transfers it, less our fee, to your own connected Stripe account for payout. We keep the payment records (amounts, dates, the card brand and last four digits) that this requires, including for tax and for handling refunds and disputes.

For operator and platform data we rely on: performance of a contract (creating and running your account, taking your plan payments); legitimate interests (running, securing, improving and supporting the platform, and service communications such as billing and incident notices), balanced against your rights; and consent (any marketing email you opt into, and non-essential cookies / analytics, which are off by default). You can withdraw consent at any time.

Our primary hosting, customer-data storage and transactional email run in the EU (AWS region eu-west-1, Ireland), which the UK recognises as adequate. Some sub-processors (for example Stripe, Twilio, Google and Meta) may process limited personal data outside the UK and EU. Where they do, the transfer is protected by an appropriate safeguard — UK adequacy regulations, the UK International Data Transfer Agreement (IDTA) or the UK Addendum to the EU Standard Contractual Clauses.

We keep operator account data for as long as your account is active and for a reasonable period afterwards to meet legal, tax and dispute obligations. When an operator deletes their account, we delete their business data 30 days later (they can cancel until then), keeping only minimised financial records for 7 years (amounts, dates and payment references, with no customer details) to satisfy UK tax and accounting requirements. When a pet parent deletes their account, it closes at once and can be restored by signing in again within 30 days; after that their identity (name, contact details, address, sign-ins, saved card reference and photos) is erased, while each business keeps its own records of their appointments, payments and pet care. When a salon deletes its account, customers it imported or entered itself, who never signed in and use no other business here, are erased along with it. Login tokens are kept only while valid; notification logs are kept for delivery troubleshooting and usage metering.Our database is backed up automatically, encrypted, and each backup is kept for 35 days. Data that has been deleted or erased can therefore remain in those backups for up to 35 days before it is gone for good. We never restore a backup except to recover from a disaster.

Under UK data-protection law you have the right to: access a copy of your data; rectify inaccurate data; erase your data; restrict or object to processing; and data portability. Operators can export their business + customer records from the back-office and delete their account at any time (after a 30-day window in which they can cancel, we delete everything except minimised financial records, kept for 7 years). Pet parents can export their own data and delete their account from the customer app or booking site, as described under Retention. To exercise a right, contact us — or, for booking data, the salon as controller.

Our sites use strictly-necessary cookies to keep your session signed in and the booking flow working. Our own product analytics (Umami) is cookieless and stores nothing on your device. Any analytics cookies are off by default and set only if you opt in via the cookie banner; you can change your choice at any time.

If you have a concern we couldn't resolve, you can complain to the UK Information Commissioner's Office at ico.org.uk or on 0303 123 1113. We'd appreciate the chance to put things right first.

For any data-protection question, contact privacy@prettypooches.app. Operators can review our Data Processing Agreement and Terms of Service.