Booking built for the van. Keep the round tight, keep every pound.
Pretty Pooches is booking and payments for UK mobile and home‑based dog groomers. It plans your day around real driving time, takes deposits when clients book, and never takes a commission on your own clients. Not now, not ever.
Two minutes in the calculator shows the number. Like it? A small, fully refundable deposit locks your founding rate for good, and Pretty Pooches moves your client book over for you. Or poke around the live demo →
However the dog gets to you.
They come to you
Chairs, stations and staff are separate resources, so the bath can run while the table's busy — and the diary knows the difference.
You do the driving twice
The groom sits in the middle and both legs are scheduled around it, so an afternoon collection can't quietly eat the next appointment.
The van is the salon
Real driving time between stops, your radius, your buffers. Clients only see slots you can actually reach.
Your Instagram filled the diary. So why is an app taking a cut?
Marketplace apps list you beside your rivals, then take a slice of the bookings they count as new business — and their attribution, not yours, decides that, so a client your own posts, your own referrals and your own reputation brought in can be counted as theirs.
The toll booths · marketplace take on a new client’s first booking
Those rates apply to marketplace-introduced bookings on each platform. Plenty of booking tools charge no commission at all, and so do we. The difference is that yours is the only brand on the page.
Your name on the site. Your name in the app. Clients book at your address, see your prices and your photos, and never scroll past the groomer two streets over.
Example site. Yours takes your name, your colours and your own domain, with deposits paid straight to your Stripe account.
The gap between two grooms is a drive, not a guess.
Pretty Pooches schedules with travel time as a first-class citizen. Clients only see slots you can actually reach, and households with two dogs book one visit, not two.
drag the road sideways →
Deposits that protect your diary. And a forgive button, because you know your clients.
The deposit is taken at booking. If nobody answers the door, the deposit is kept: a no-show costs the client their deposit, not you your afternoon. If someone cancels late, your policy runs on its own and the fee comes out of the deposit, never more than it, without an awkward message from you. And when it’s the client whose mum is in hospital, forgive it in one tap.
Need a policy first? Our free generator writes one for you at /free/no-show-policy-template.
Bruno · 09:30 full groom
Cancelled 2h 28m before the visit. Your policy: 50% inside 24 hours, up to the deposit.
Deposits at booking. Payouts straight to your own Stripe.
A deposit lands the moment a client books, so a full slot means real money, not a hopeful pencil mark. The balance settles on the day, and everything pays out to your own Stripe account, in your name, on your terms.
Email, calendar and push. Unmetered, so you never ration a reminder.
Every booking confirms by email with a calendar invite that sits in the client’s phone, and push notifications nudge them as the visit approaches. All unmetered. Fewer surprises at the door, fewer empty slots on the road.
Prefer texts for certain clients? SMS is there too, metered honestly at cost. We will never sell you “unlimited” anything that isn’t.
Switching is a lunch break, not a lost weekend.
White-glove migration is free, and it is genuinely white glove: a person does it, and that person is the founder.
Send us your client book
Spreadsheet, exports from your old app, screenshots, a photo of the notebook. Whatever you have. Pretty Pooches imports every client and dog by hand.
We set up your round
Services, prices, your patch and travel radius, deposits and your no-show policy, all configured with you, not left as homework.
Share your link, take a deposit
Your branded booking site goes live. Drop the link in your Instagram bio and the first booking arrives with a deposit attached.
Stuck at any point? A real human answers. The founder built this, and he replies himself.
This space is waiting for our first founding groomer to say something real. No invented reviews, no stock praise — when it fills, it will be true.
could be you · your salon or your van · your town
founding member seat · openFlat £24 a month. Commission: never.
One flat monthly fee. No commission on your work, and no marketplace deciding which of your clients count as “new” — just the flat rate, plus standard card processing when clients pay online.
Groom two dogs or ten a day; the price doesn’t care. Deposits, the travel-aware diary, no-show protection, your branded site and apps, unmetered email, calendar and push reminders: all in the flat rate.
Founding members lock today’s rate for good with a small deposit. It is fully refundable if you change your mind, and it comes off your first bill if you don’t.
Rate locked for as long as you stay. Cancel any time.
Covers 2 groomers. Three or more? £49 a month covers 3, then £10 a month each — still 0% commission, always.
Card payments have a cost — and Stripe bills us for it, not you, because payments run as destination charges. The only fee on your side is our share (1.90–2.90% by plan, plus 30p per payment), so a £35.00 deposit pays out £33.68–£34.03. Never a commission on who your clients are, and the same rate at any volume.
App, email and calendar reminders are unmetered. A text only goes out when those have not reached the client, and 60 of those are included each month — the number is set by what carriers charge in your country, so it differs by market. We will never sell you “unlimited” texts.
- 0% commission on your own clients, ever
- Your branded booking site + apps
- Deposits that protect your diary from no-shows
- Travel-aware diary built for the round
- Free white-glove migration by the founder
Or start free — no card, no deposit →
The calculator shows what marketplace commission would cost on your round, then takes your refundable founding deposit.
Asked from the driver’s seat
Is it really 0% commission?
On your own clients, yes, always — we never take a marketing cut of a client your brand, your Instagram or your word of mouth brought in, and we never resell them. The whole price is the flat monthly fee plus our share of each card payment taken through your page — the deposit and, when it is paid by card, the balance. Worked example on a £35.00 deposit: our share is 97p–£1.32 depending on plan (Studio 1.90% · Pro 2.20% · Starter 2.90%, each plus 30p per payment), so £33.68–£34.03 reaches your Stripe account. The rate is the same at any volume. Stripe's own card fee is billed to us, not to you, because payments run as destination charges: that is why your back office itemises card processing as zero. Every payment shows gross, fees and net there.
What happens when a client doesn’t turn up?
They lose their deposit, and that’s all: a no-show keeps the deposit and nothing further is charged. Late cancellations follow the policy you set, and the late-cancellation fee comes out of the deposit, never more than it, so cancelling late never costs more than not turning up. A client who cancels within 14 days of booking, before the appointment, gets a full refund under their 14-day consumer right, and if you cancel, they get back everything they paid. You stay in charge: one tap forgives any fee.
I’ve got years of client history in another app. Am I retyping it?
No. Send whatever you have and Pretty Pooches imports your whole client book by hand, dogs, notes and all. Migration is free, and you are not on your own at any point.
I’m salon-based. Is this built for me, or really for mobile groomers?
Built for both, and for the middle ground. Salon, collect & return and fully mobile are all first-class: your chairs, stations, vans and groomers are each bookable resources, so two dogs can be in the building at once without double-booking a bath. The travel features only appear if you use them — a salon-only diary never asks you about radius or driving time. Plenty of groomers run two of the three, and one booking page covers all of it.
What does the founding deposit actually commit me to?
Nothing you can’t undo. The small deposit locks the founding rate for as long as you stay. It is fully refundable if you change your mind, and it comes off your first bill if you join.
The round is yours. The clients are yours. The money should be too.
Run your numbers, lock the founding rate with a refundable deposit, and Pretty Pooches will have your client book moved in before your next day on the road.